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There is a brief flash on the screen—just 1/10th of a second. A few color patches are flashed, and 2 seconds later another array appears that stays on the screen until you respond. Your task is to decide whether any one of the patches of color in the second array differs from the colors briefly […]
For the last week and a half, I have traveled by plane, by car, by ferry, by kayak, by boat, and by foot, visiting many beautiful locations within the Pacific Northwest in the United States. Whether it is due to my middle-aged brain or the fact that there have just been so many places, I […]
I have played sports my whole life—swimming, tennis, basketball, track, cycling, fencing, soccer—you name it, I have probably tried it. Even though I loved working hard and competing, I still remember boys snidely remarking, “Girls can’t play sports” or “You run like such a girl!” I tried not to listen, but I would be lying if […]
Is this the right assessment for you? Is it right for me? Imagine you’re back in school (it may have been a while for you!) and you’re undergoing some kind of psychometric assessment, perhaps to see if you need extra support to be the best student you can be. If you’re reading this, it’s probably […]
There are some memories you wish you could forget. I wish I could forget the time in high school when, during the finals of a debate tournament, I accidentally spent an entire speech in front of an auditorium packed with people making arguments in favor of the opposing team’s side. While the loss of this […]
The novel coronavirus spreads through human interactions with people who are infected. Therefore, changing human behavior is a powerful, low cost, immediate intervention to stem the pandemic. The immediacy is critically important as advancements in medical sciences take substantial periods of time before safety and effectiveness can be documented. By contrast, behavioral scientists have amassed […]
We are all bombarded with the message that we should practice social distancing, but each of us has likely seen striking violations of the goal. What can behavioral sciences uniquely contribute? The recommendations detailed in the infographic and video below were made by the Behavioral Science Response to COVID-19 Working Group. The goal of the […]
Human behavior plays a large role in the spread of coronavirus. Behavioral scientists are therefore a unique resource for changing human behavior in ways that can reduce the spread, including social distancing, handwashing, and face touching. Reduce face touching Research has shown that we touch our faces far more often than we may realize, about 23 times […]
Atkinson and Shiffrin’s “modal” model of memory is more than 50 years old and continues to inspire memory research. The continued reliance on the model is a testament to its strength and the strength of the work that informed it. There are plenty of robust and replicable findings in the published memory literature, and many […]
Cogito ergo sum. Thus spake René Descartes, usually translated into English as “I think, therefore I am.” Thinking is what makes us human—quite literally so because homo sapiens means “wise man”. So what does it mean to think, let alone to be wise? Much debate can be had about that question, but it seems safe […]