Now you see me, now you don’t: The cost of visual perspective taking

Visual perspective taking (VPT) refers to the ability to comprehend what another person can see from their viewpoint. It’s a skill we first develop when we master the art of “hide and seek.” When finding the best hiding spot, children need to consider where they will be least likely to be seen. They need to […]

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Expanding the horizons of eye-tracking research: Lessons from the fundamentals series

Eye tracking has evolved into a critical tool across multiple disciplines, from psychology and cognitive science to diagnostics and usability research. The recent Fundamentals of Eye Tracking series, published in Behavior Research Methods, provides a comprehensive guide to understanding, selecting, and implementing eye-tracking technology effectively. In our previous blog posts, experts in the field reflect […]

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This overview of tools won’t make eye-tracking research easy

This morning, my students told me: “We expected problems in our eye-tracking research, but not ones that made our study impossible.” There’s nothing like the frustration that comes when a tool doesn’t work in the way you hoped. Those students are in the first semester of a two-year research master program that develops their research […]

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Expanding the Perspective: Eye Tracking in Ophthalmology and Neurology

Eye tracking technology is widely used in psychology, human factors, and usability research, but its role in ophthalmology and neurology is equally promising. In reading ‘The Fundamentals of Eye Tracking Part 3: How to Choose an Eye Tracker 1, we were inspired by its insights and saw an opportunity to extend the discussion into medical […]

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Do you need an eye tracker? Let’s take a closer look

Last week, I was in Montreal, Canada, looking to check into a hotel. A colleague was with me, using a map on his phone to navigate. He turned one way, then another, trying to determine the right direction. Meanwhile, I lifted my head, looked around, and immediately spotted the hotel sign glowing brightly down the […]

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The fundamentals of eye tracking

Humans are visual animals and knowing how humans select information from the visual world is both scientifically and practically of great interest, for example for vision research, traffic safety research, (psycho)linguistics, medical diagnosis, marketing, usability. The tool to assess human gaze behavior is the eye tracker, a device that allows recording where people look, for […]

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#DigitalEvent: The fundamentals of eye tracking

This Digital Event focuses on the fundamentals of eye tracking. Articles in this Digital Event (links will go live as each post goes live): The fundamentals of eye tracking Do you need an eye tracker? Let’s take a closer look Examining the assumptions underpinning eye-tracking research Expanding the perspective: Eye tracking in ophthalmology and neurology […]

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Gaze cues are the window to incidental learning about the world

I had never given much thought to the saying that “the eyes are the window to the soul” until I watched the TV show, Fleabag. Without giving too much away (although, honestly, this paragraph will probably be a major spoiler), the show follows a woman who regularly breaks the fourth wall, where she looks away […]

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