Learning and Memory

Associative Learning

When actions have consequences you’ll know right from left more readily

When a person “doesn’t know right from left”, they are metaphorically confused, or unable to navigate the world. In the non-metaphorical meaning of the phrase, we’re talking about a person whose concepts of right and left are somehow undeveloped – and telling left from right is an ability that we definitely need in order to […]

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When South Butt makes you think of buying North Face

Imagine standing in an isle of cereals and you want to find THE cereal that has been advertised to you as exceptionally yummy and at the same time, exceptionally healthy—and all that for a great price! What will influence your decision regarding what cereal box you’ll eventually place into your cart, and how could companies […]

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When Wednesday is yellow and a blinking cursor ticks loudly: Synesthesia and associative learning

What color is Wednesday? If the answer is obvious to you, you might have a form of synesthesia in which sequences such as numbers, days of the week, and months of the year are perceived as having colors (or else you might be from Thailand). Initially, one may well be skeptical on being told that […]

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