We all know that multitasking while driving can have deadly consequences. In the U.S. alone, 3142 deaths and over 400,000 injuries were caused by distracted driving in 2020. In fact, texting while driving doubles your chances of being the cause of an accident. But is all driving-related multitasking this dangerous? A recent report by Mallory […]
The first time I stepped foot into a Whole Foods Market (a fancy, pricey grocery chain), I was amazed by the produce section replete with exotic fruits that I had never seen before: rambutan, cherimoya, horned melon, and most bizarrely, in this Westerner’s humble opinion, Buddha’s hand (see below left). Standing in the aisle, I […]
Doctor’s visit, shot, Band-Aid, and a lollipop. It’s a familiar scene from many a childhood vaccination. But what if inoculations could prevent more than just disease? Stephan Lewandowsky and Mushin Yesilada (pictured below) investigated just that in a recent experiment published in Cognitive Research: Principles and Implications, a Psychonomic Society journal. In a large online […]
Which steak would you prefer: one that is 25% fat, or one that is 75% lean? If you’re like the participants in a classic study by Irwin Levin, you’d pick the latter. This finding represents a framing effect, where equivalent information presented in different ways influences behavior. In this example, the steak labeled with a […]
“We all sometimes feel that we make different decisions when we’re hungry. We can now be more specific about this, by distinguishing planned vs. habitual actions.” – Sanjay Manohar Hunger is a beast. It can make us act unlike ourselves at times. As every Snickers ad reminds us: you’re not you when you’re hungry. We […]
If you are a cognitive psychologist, you have probably used the Deese-Roediger-McDermott paradigm in your lectures as a false memory demonstration. If not, try the demo now by reading the following list. Try to remember the words for a memory test (don’t take notes!): soda heart tooth tart taste sour bitter good sugar candy nice […]
What do we know about the structures of our knowledge and its connectivity? Do they differ between novices and experts, especially on the topics of experts? Imagine if I asked you to come up with as many words as possible related to quantum mechanics. How many words would you generate? How about if you had […]
There are many lessons in life that we have all had to learn the hard way: don’t cram the dishwasher full of plates, arrive at the airport well before your flight time, and maybe take two trips instead of carrying a huge armload of laundry up the stairs in one go. When we make mistakes […]
Does Stanley Hudson, from The Office (US), sport a moustache? In an opener from the now-classic NBC sitcom, The Office (US), Dunder Mifflin staff members debate over whether their colleague has a moustache. The episode starts with the announcement that Stanley Hudson, a Black employee, is returning from his recent tonsillectomy, and his colleagues get […]
When was the last time you looked for a T among Ls? Unless you spend a lot of time in the lab, running in visual search experiments, your experience of visual search probably isn’t looking for Ts amongst Ls. Your experience of visual search in day to day life is probably more like “where’s my […]