Today’s cigarette may yield considerable satisfaction to a smoker, although that satisfaction will likely pale in comparison to the disutility arising from that person’s lung cancer in the future. Likewise, today’s Big Mac and extra-large bag of potato chips may gratify the consumer but the long-term consequences—from obesity to diabetes to heart attacks—are unlikely to […]
Did you meet your partner online? As recently as 2005, few Americans would have answered this question in the affirmative, but according to Pew Research, in 2016 around 15% of Americans reported using online dating sites or mobile dating apps.
Imagine standing in an isle of cereals and you want to find THE cereal that has been advertised to you as exceptionally yummy and at the same time, exceptionally healthy—and all that for a great price! What will influence your decision regarding what cereal box you’ll eventually place into your cart, and how could companies […]
“Time is what we want most, but what, alas! we use worst.” —William Penn There are many dimensions of human behavior. Consider a typical recognition memory task in which a participant is given a list of words to remember. A little while later, suppose this participant is shown the word “bear” and asked whether it […]
You are in the cognitive laboratory to participate in an experiment. A tight cluster of 300 lines at various orientations is projected onto the screen in front of you. Are they predominantly tilted to the left or to the right? The experimenter has instructed you to respond as quickly as possible by pressing one of […]
You are an intern in the premier hospital in Tierra del Fuego and you are seeing about 240 patients daily, who always suffer from one of two possible diseases (things are a little different in Tierra del Fuego), namely meowism or barkosis. The tricky thing is that the same symptoms are associated with both diseases, […]