Sensation and Perception

The difference of 10,000 hours: Expert surveillance viewers know exactly what to look for

I started trail running a year ago. I was an avid hiker, so I assumed that a marginal increase in my speed wouldn’t pose too much of a challenge. The bruises on my hands and legs served as stark reminders of my naiveté. However, despite the rocky start (pun intended), I gradually learned how to […]

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It’s five o’clock somewhere, but where? Uncovering our spatial representations of time

Close your eyes for a moment and think about the past year. Now imagine mapping out your plans for the upcoming year. If you had to point to a location that corresponds to “tomorrow” or “next month,” where would it be? What about “yesterday”? Chances are, next month is somewhere to the right of tomorrow. […]

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Colorful shades of emotional perception

Have you ever noticed how movies often depict different places using distinct color palettes? Stories happening in Mexico and the Old West, for example, are frequently portrayed with sepia tones, evoking nostalgia or toughness, while movies set in cold places or warzones are often portrayed as being grayish – or technically speaking, with decreased color […]

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Graphic design is my passion, but it doesn’t inspire unconscious processing

Unfortunately for me, one of the first things I see most mornings is an ad. It’s largely my fault—I have the extremely terrible habit of keeping my phone next to me at night and then an arguably worse habit of checking Twitter (excuse me, X) in the morning, leading me to inevitably scroll past an […]

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Taking things at face value: How social hierarchy influences perception

You may not get a second chance to make a first impression, but how important are first impressions really? According to the authors of an article recently published in the Psychonomic Society’s journal Cognitive, Affective, & Behavioral Neuroscience, “Human beings live in a social environment that functions through the establishment of hierarchies, with individuals acting as […]

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The distracting power of colorful food

Have you ever noticed that restaurants often advertise their food with vibrant, bright colors—highlighting every juicy morsel of the meal? The reasoning is simple: colorful photography makes the food more appetizing and makes us (the viewer) more likely to buy it. Some believe that this type of advertising even contributes to overeating habits when marketing […]

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The cognitive psychologists are coming! #psynom22

November is here. The leaves changed from green into vibrant yellows, oranges, and reds and carpeted the streets. The air chilled, so my winter clothes reappeared, replacing my summer clothes, as I braced myself for the colder months ahead. Root vegetables supplanted fresh salads on my menus. For me, an American in the UK, November […]

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I don’t have time for this… unless it could take more time

Einstein’s theory of special relativity suggests that time passes at a different rate depending on the speed of your movement. Time is relative and depends on one’s movement. However, a certain amount of time can still feel really different to each of us, even when we are not traveling near the speed of light (like […]

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