Sensation and Perception

Embodied Cognition

Bob better had a round face and Kirk a square jaw: People are liked better if their names go with their faces

What does Bob look like? … Bob who? … No, just Bob, any Bob. And while you are at it, what does Kirk look like? At first glance those questions appear absurd. How could anyone infer an unknown person’s looks from their name? Why would the average Bob look any different from the average Kirk? […]

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