People conform–sometimes we even conform with a computer

We are social beings. As much as we admire the “rugged individualist”, from the Lone Ranger to Crocodile Dundee, in reality most of us are sensitive to the behavior of others around us. We conform to “social norms” on a myriad of occasions: when queueing for the bus, when participating in recycling because our neighbors do, when we do […]

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A picture is worth a thousand words—or is it?

A picture is worth a thousand words—or is it? How does a pulley work? What about a block and tackle? According to Wikipedia, “A pulley is a wheel on an axle that is designed to support movement and change of direction of a cable or belt along its circumference.” When multiple pulleys are combined together “so […]

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High quality MTurk data

In 2005 Amazon launched the Mechanical Turk platform (MTurk), a marketplace where requesters can pay “workers” from all over the world to complete tasks over the internet.  MTurk is used to crowdsource many tasks that are still best completed by aggregate human intelligence (as opposed to machine intelligence), such as rating the relevance of search […]

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Ronaldo kicking golf balls

Cristiano Ronaldo (Real Madrid) is currently soccer’s best penalty kicker in La Liga with 35 goals in 37 penalties, which translates to a stunning 94.6% success rate. But really, how hard can it be? With a goal standing eight feet high and eight yards wide just 12 yards away from these professional soccer players, how could one […]

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Keeping track of time: Memory for duration may be capacity limited

There is physics. Then there is psychology. And never the twain shall meet? No, quite to the contrary: The nature of the relationship between the physical world and its psychological representation is among the most studied—and understood—of all mental phenomena. For more than 150 years, psychophysicists have been studying the mapping between physical quantities, such as weight […]

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“Who is the fairest in the land?” There is more to mirrors than meets the eye

“Magic mirror in my hand, who is the fairest in the land?” Grimm and Grimm (1812) were among the first to note that mirrors do not always provide the perceiver with the desired or expected result. Two centuries later, our methodologies have become vastly more sophisticated but researchers are still fascinated by how people process information in […]

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