Imagine standing in an isle of cereals and you want to find THE cereal that has been advertised to you as exceptionally yummy and at the same time, exceptionally healthy—and all that for a great price! What will influence your decision regarding what cereal box you’ll eventually place into your cart, and how could companies […]
Yogi Berra once famously said that “You can observe a lot by watching”. Yogi Berra observed and said a lot of things, but this line has a lot going for it. The idea that information can be gathered by “just looking” entered statistics many decades ago. For example, John Tukey, one of the 20th century’s […]
Music is powerful. It can make our attention turn away from external stimuli and redirect it to our inner thoughts. Sometimes we become so inward-focused after we bring a piece of music to mind, that this “earworm” stays with us long past the point where we’d rather forget that tune. In addition, one of the […]
How long is a piece of string? This proverbial question is not really intended to have an answer. But what about asking which of two strings is longer? That question is well-defined and has a clear answer. In the laboratory we probably would not use strings but we might present lines next to each other […]
“Time is what we want most, but what, alas! we use worst.” —William Penn There are many dimensions of human behavior. Consider a typical recognition memory task in which a participant is given a list of words to remember. A little while later, suppose this participant is shown the word “bear” and asked whether it […]
We keep track of multiple objects every day. When we drive, we need to keep track of the cyclist near the curb, the dump truck bearing down on us from behind, and the lost tourist in front of us who is signaling turns at random. When we are on the beach on a family outing, […]
The Psychonomic Society underscored its commitment to diversity and equality in three recent posts (here, here, and here). Moreover, the Society is one of more than 160 scientific organizations that signed an open letter to President Trump to protest the Executive Order that bans visitors from a set of 7 predominantly Muslim countries. Those statements […]
Many of our beliefs are factually wrong. For example, according to the General Social Survey, roughly 20% of Americans polled in 2014 think that the Sun revolves around the Earth. Although such incorrect beliefs are a justified source of dismay to educators and scientists, they have little bearing on our everyday life. A sunset would […]
Imagine. . . . . .yourself in a grocery store, trying to reach the milk on the rack in front of you, or the last milk at the very top that is stuck in the back . . . Your brain begins to calculate the options . . . How far do you need to […]
Few areas of psychology research are as controversial as ‘brain training’. For the last 10 years, we have seen an influx of apps and games that purport to improve users’ cognitive capabilities. The appeal is simple. Play a game, get smarter. The controversy, as we’ve covered here, is that unbiased research on whether brain training […]