Eye tracking technology is widely used in psychology, human factors, and usability research, but its role in ophthalmology and neurology is equally promising. In reading ‘The Fundamentals of Eye Tracking Part 3: How to Choose an Eye Tracker 1, we were inspired by its insights and saw an opportunity to extend the discussion into medical […]
I am a reading researcher, and I started out my career in eye-tracking in the Autumn of 1999 on a cloudy day. I do not actually remember the weather that day, but it was in Belgium, so cloudy is a pretty solid guess. I had just started my internship in the final year of my […]
Last week, I was in Montreal, Canada, looking to check into a hotel. A colleague was with me, using a map on his phone to navigate. He turned one way, then another, trying to determine the right direction. Meanwhile, I lifted my head, looked around, and immediately spotted the hotel sign glowing brightly down the […]
Humans are visual animals and knowing how humans select information from the visual world is both scientifically and practically of great interest, for example for vision research, traffic safety research, (psycho)linguistics, medical diagnosis, marketing, usability. The tool to assess human gaze behavior is the eye tracker, a device that allows recording where people look, for […]
This Digital Event focuses on the fundamentals of eye tracking. Articles in this Digital Event (links will go live as each post goes live): The fundamentals of eye tracking Do you need an eye tracker? Let’s take a closer look Examining the assumptions underpinning eye-tracking research Expanding the perspective: Eye tracking in ophthalmology and neurology […]
I had never given much thought to the saying that “the eyes are the window to the soul” until I watched the TV show, Fleabag. Without giving too much away (although, honestly, this paragraph will probably be a major spoiler), the show follows a woman who regularly breaks the fourth wall, where she looks away […]
Meet Alyssa Asmar (pictured below), the newest Science Communication intern at the Psychonomic Society! Over the next six months, she will work closely with our Digital Content team to write engaging blog posts highlighting research from our members and the Society’s journals. We’re delighted to have her on board and can’t wait to share her […]
We’re excited to welcome Anthony Cruz (pictured below) as the Psychonomic Society’s newest Science Communication intern! Over the next six months, Anthony will collaborate with our Digital Content team, writing insightful posts on research conducted by our members and published in the Society’s journals. We’re thrilled to have Anthony on board and look forward to […]
As consumers in the world, we are surrounded by ploys and tactics that nudge us into certain behaviors. This is especially true during the holiday shopping season. If I had a nickel for every advertisement I saw that tried to get me to buy today’s hot new deal… well, I’d probably spend all my nickels. […]
Is it likely to rain today? Do you think the Ravens will win their next game? Is now a good time to buy stock in that one tech company? We make predictions like the ones above all the time. We do this using probability estimates. What is the probability of this event happening based on […]