Don’t think about the pink elephant you are reaching for: automaticity of reading and arm movements

Imagine your daily commute. Think about 2+2. Don’t picture pink elephants. These examples illustrate the automaticity of cognition. On highly familiar routes, people habitually and automatically navigate, sometimes taking a familiar route absent-mindedly even when they needed to run an errand some place else. I’d be willing to bet that most people reading this couldn’t […]

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