Eye tracking has evolved into a critical tool across multiple disciplines, from psychology and cognitive science to diagnostics and usability research. The recent Fundamentals of Eye Tracking series, published in Behavior Research Methods, provides a comprehensive guide to understanding, selecting, and implementing eye-tracking technology effectively. In our previous blog posts, experts in the field reflect […]
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This morning, my students told me: “We expected problems in our eye-tracking research, but not ones that made our study impossible.” There’s nothing like the frustration that comes when a tool doesn’t work in the way you hoped. Those students are in the first semester of a two-year research master program that develops their research […]
Eye tracking technology is widely used in psychology, human factors, and usability research, but its role in ophthalmology and neurology is equally promising. In reading ‘The Fundamentals of Eye Tracking Part 3: How to Choose an Eye Tracker 1, we were inspired by its insights and saw an opportunity to extend the discussion into medical […]
I am a reading researcher, and I started out my career in eye-tracking in the Autumn of 1999 on a cloudy day. I do not actually remember the weather that day, but it was in Belgium, so cloudy is a pretty solid guess. I had just started my internship in the final year of my […]
Last week, I was in Montreal, Canada, looking to check into a hotel. A colleague was with me, using a map on his phone to navigate. He turned one way, then another, trying to determine the right direction. Meanwhile, I lifted my head, looked around, and immediately spotted the hotel sign glowing brightly down the […]
Humans are visual animals and knowing how humans select information from the visual world is both scientifically and practically of great interest, for example for vision research, traffic safety research, (psycho)linguistics, medical diagnosis, marketing, usability. The tool to assess human gaze behavior is the eye tracker, a device that allows recording where people look, for […]
This Digital Event focuses on the fundamentals of eye tracking. Articles in this Digital Event (links will go live as each post goes live): The fundamentals of eye tracking Do you need an eye tracker? Let’s take a closer look Examining the assumptions underpinning eye-tracking research Expanding the perspective: Eye tracking in ophthalmology and neurology […]
As a young French master’s student who was not very comfortable with English, reading Larry’s seminal 1999 paper was quite a challenge. It was neither the shortest nor the easiest paper to digest, yet it profoundly influenced my academic journey. This work was decisive in choosing the direction of my master’s thesis, and it shaped […]
A harsh review can sometimes feel like a wrecking ball to one’s work, and, as academic lore has it, it’s often ‘Reviewer 2’ who wields the ball. However, a critical review I received in the late 1990s became a turning point in my research, thanks to Larry Barsalou’s (1999) groundbreaking article on perceptual symbol systems. […]
Writing tributes isn’t my strongest suit, but when it comes to Larry, I’ll just tell it like it is (and no, this isn’t an endorsement of Donald Trump). I’ve spent most of my academic career immersed in Psycholinguistics and Cognitive Science. My primary focus has always been on what some might consider the more mundane […]