The Psychonomic Society launched its latest journal, Cognitive Research: Principles and Implications in September 2016. This digital event celebrated the new journal, under its acronym CRPI—which is pronounced “Creepee” but in a nice way. The journal seeks to change the standard way that our discipline thinks about basic and applied research. CRPI publishes new empirical and theoretical work covering all areas of cognition, with a special emphasis on use-inspired basic research: fundamental research that grows from hypotheses about real-world problems—also known as “Pasteur’s Quadrant”. Articles in CRPI explain in a Significance section how their basic research serves to advance our understanding of the cognitive aspects of a problem with real-world applications. In order to facilitate the translation of research into application, the journal is the Society’s first open access publication.