Visual Search

Opening the door to distraction: The open office effect

Better get those headphones: We can’t really ignore task-related noise Like many people, I work in an open office. Workers increasingly find themselves in open offices as companies (and universities) switch to these layouts in a bid to maximize space and reduce building costs. In my case, I work remotely but share a local co-working […]

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Creating rectangles on the fly: Attentional set and object-based effects

Attention guides human perception, memory, and action in intriguing ways. Some time ago on this blog we learned that visual search can be directed by conceptual information: Saying or reading a word such as “tomato” makes it easier to find red things. We also learned on this blog that looking at a tomato can help you touch […]

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“Popout” and the Airbus A380: Serial vs. parallel models of visual search

You are looking at a display of 17 green blobs and one red blob. Your task is to find the red blob and press a key as soon as you have found it. What could be simpler than this visual search task? Its apparent simplicity notwithstanding, this task has opened a fascinating and sometimes complex window […]

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