People conform–sometimes we even conform with a computer

We are social beings. As much as we admire the “rugged individualist”, from the Lone Ranger to Crocodile Dundee, in reality most of us are sensitive to the behavior of others around us. We conform to “social norms” on a myriad of occasions: when queueing for the bus, when participating in recycling because our neighbors do, when we do […]

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High quality MTurk data

In 2005 Amazon launched the Mechanical Turk platform (MTurk), a marketplace where requesters can pay “workers” from all over the world to complete tasks over the internet.  MTurk is used to crowdsource many tasks that are still best completed by aggregate human intelligence (as opposed to machine intelligence), such as rating the relevance of search […]

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